Marketing Your Product [With CDROM]

Sunday, January 29th, 2012 at 9:30 am

Marketing Your Product [With CDROM]

Marketing Your Product explains how a company can carve a niche for its product in today’s competitive consumer environment. It describes customer’s buying impulses, how products satisfy those impulses, how to inform customers about your product, and what it takes to get your products to consumers. Crack the code of successful product marketing This book answers questions such as: What is marketing? How do you plan a marketing strategy? How do you do your own market research? Which media should you use to market your product? Why do people choose one product over another? How do you price to sell? How can you use the Internet to market your product? What should you know about global marketing? What legal considerations must you be aware of? The CD-ROM contains more than two dozen forms to help you get started. All forms are provided in MS Word and PDF formats.
List Price:
Price: 5.48