Los Angeles, CA (PRWEB) October 27, 2004 -

– Depending on which source you believe, the percentage of Americans who hate their jobs is estimated between 70% (according to Employment Digest) to 87% (according to Dynamic Innovations Squad). No matter how you look at it, the number of job-haters has reached epidemic proportions.

It’s no wonder that an ever-increasing number of job-haters are attracted to the lure of an Internet business. According to the Computer Industry Almanac, there are 945 million people worldwide connected to the Internet (2004), and that number is expected to swell to 1.46 billion by 2007. Everyone who has a product or service to sell is justifiably eager to get in front of that massive market and get a slice of the billions of dollars that are changing hands in the world of e-commerce.

“Most people have heard stories of ordinary people making fortunes by selling products on eBay, or building a simple website and subsequently becoming an Internet millionaire,” states Maria Veloso, Director of Web Copywriting University and author of “Web Copy That Sells,” who has helped her clients sell over 35 million dollars’ worth of products and services on the Web since 1996. “The majority of people who are flocking to start Internet businesses, however, are not necessarily looking to make a fortune. They simply want to replace their full-time income with something that frees them from the job they hate, and enables them to work at home, work the hours they want, and have no boss.”

But is it really possible to generate a full-time income by starting an Internet business? “Absolutely,” says Ms. Veloso. “The Web has a culture all its own – with its own mindset, its own psychology — even its own language, so to speak. Once you discover the subtle nuances of language and learn the psychology behind sales-pulling web copy, you can sell practically any product or service successfully online and be assured of earning much more than just a full-time income.”

According to the U.S. Department of Labor, the average work-at-home Internet business owner earns less than $ 15,000 a year. That’s because few have learned that selling on the Web is text-driven. The words on a website (i.e., web copy) need to be tailored for the information-flooded Internet public where attention span is a rare commodity.

The secret is to develop irresistible content that slides smoothly into a covert sales pitch for your product. Web visitors want to be finessed, not bombarded by blatant advertising.

In summary, the right way to start an Internet business is by building a content-rich website that speaks to the needs of the target audience for one’s product or service – and planting psychological devices and wording that the Internet buying public is likely to respond to.

For additional information, or to receive a review copy of “Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time,” contact:

Maria Veloso

Director, Web Copywriting University

(323) 571-9431

http://www.WebCopyThatSells.com

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